The Ayurveda Co., a D2C omnichannel Ayurvedic lifestyle brand, has raised Rs 100 Crores in its Series A funding round from consumer VC fund, Sixth Sense Ventures

The Ayurveda Co., a D2C omnichannel Ayurvedic lifestyle brand, has raised Rs 100 Crores in its Series A funding round from consumer VC fund, Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, and a few notable start-up founders and venture debt funds.

T.A.C positions itself as Bharat Ka Ayurveda for the Young & Restless, popular amongst customers for its bestselling Kumkumadi, Eladi & Methi ranges. The brand has shown immense growth over the past 10 months, growing over 300 per cent, with the company recently foraying into global markets, starting with the MEA region with its Dubai launch.

The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and T.A.C in the ecosystem. T.A.C plans to integrate and automate Dosha Consultation-based personalized skin, hair & wellness routines.

Param Bhargava, Founder, The Ayurveda Co., said, "T.A.C enjoys a robust online community with Ayurveda at the heart of it. Indians (& humans at large) rely on experiential and assisted purchases for their skin, health & wellness needs. At the cusp of aspiration, affordability & accessibility, within six months, T.A.C has shown stellar retail seeding, expansion & growth pan India."

Shreedha Singh, Co-founder & CEO added, "This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials & Gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures onboard, with their expertise in the consumer space, T.A.C is poised to be the Most Loved Ayurveda brand in the years ahead."

Nikhil Vora, Founder & CEO Sixth Sense Ventures said, “Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where ~90% of the market still resides. GT presence is critical to drive real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs. Thrilled to partner with the super passionate and determined duo, Param and Shreedha to realise their vision!”