In a dynamic discourse about the power of social media in healthcare, health influencers and professionals delved into the multifaceted roles of influencers and healthcare professionals and the potential of artificial intelligence in shaping the future of health-related content at the BW Festival of Health Tech.
The conversation was initiated by Mr. Harsh Kedia, A Diabetic Chef, Conscious Mithaiwal stated, "I don't recognise myself as an influencer but as an antisugar activist." Kedia's words struck a chord with the audience, highlighting how genuine passion and purpose often drive individuals to make a difference in healthcare through social media. His dedication to combating diabetes through his unique platform underscored the power of authenticity in sparking awareness.
Dr Ashish Bajaj, the Chief Medical Officer of Narayana Health, contributed a thought-provoking insight: "Doctors can be influencers, but they shouldn't follow the path for money; that will come anyway." Dr Bajaj emphasised the ethical responsibility that healthcare professionals carry when becoming influencers. He argued that their influence should primarily focus on delivering accurate and reliable health information to the public.
The consensus among the panellists was clear on how social media has transformed healthcare awareness, and influencers, along with healthcare professionals, play pivotal roles in this transformation. They noted that the synergy between social media and healthcare is undeniable, with influencers and professionals at the forefront of this transformative journey.
Taking the discussion a step further, Mrs Kripa Jalan, the founder of Burgers to Beast, suggested, "To generate new ideas and to create content, health influencers can use AI for content creation." Her forward-looking perspective highlighted the immense potential of artificial intelligence in healthcare and social media. Through AI, health influencers can streamline content creation and engage with a broader audience.
As healthcare continues to intersect with the digital realm, the insights from this panel discussion remind us that social media is not just a platform for sharing selfies and anecdotes. It has emerged as a potent tool for raising awareness and promoting healthier lifestyles.