Reliance General Insurance Co. Ltd., has joined hands with Paytm, a digital payments and financial services company to offer Reliance Health Gain Policy to the masses. Now, customers can buy the Health Gain Policy by filling in the required details on the Paytm app, the general insurance company said in a statement.

With this partnership, Reliance General Insurance and Paytm aim to enhance the insurance penetration in the country. Towards this end, Reliance General Insurance is making its most customer friendly Reliance Health Gain Policy available to Paytm’s customer base across India’s smaller cities and towns, the statement further said.

"We look forward to extending the innovative health insurance solutions of Reliance Health Gain Policy to the masses through Paytm's robust presence across the country. Thereby empowering the customers with the freedom of choice in health insurance. This is one of our many efforts towards ensuring easy and greater access to health insurance for all throughout the country," Mr. Anand Singhi, Chief Distribution Officer, Reliance General Insurance.