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Public Health Foundation Of India & AquaKraft To Partner For COVID-19 Response

This partnership aims to leverage the domain knowledge and expertise of PHFI along with the extensive on-ground experience of AquaKraft in implementing complex drinking water and sanitation programs across rural India.

The Public Health Foundation of India and AquaKraft Projects Private Limited signed a Memorandum of Understanding to launch an Integrated Public Health Initiative – 'Araike Life'. This initiative will work in the areas of Sustainable Development Goals 3 (Good Health and Well- Being) and 6 (Clean Water and Sanitation) with a focus on COVID Response Innovation.

The objective of Araike Life, where 'Araike' means Care and 'Life' mean Laying India’s Foundation for Empowerment, is to curate an integrated Public Health Programme in response to the COVID-19 Pandemic. This will be a composite of Infrastructure and capacity building at different levels, from rural to urban areas. This partnership aims to leverage the domain knowledge and expertise of PHFI along with the extensive on ground experience of AquaKraft in implementing complex drinking water and sanitation programs across rural India.

Highlighting the importance of augmenting health systems, Prof K Srinath Reddy, President, PHFI said, “Sustainable development is critical to India’s growth for ensuring the well -being of its people along with economic progress. The ongoing covid-19 pandemic has put considerable stress on India's limited healthcare infrastructure and resources. Sustainable infrastructure forms the bedrock of the capacity to meet the ongoing challenges and any unforeseen emergencies. Therefore, scaling up of existing health care facilities and augmenting health care infrastructure is essential not only to fight the ongoing pandemic but also to prevent any future public health emergencies. PHFI, which represents a Partnership for Public Purpose, in collaboration with AquaKraft, will engage and liaise with State and Central Governments, and assist in building a bridge between the district administration and communities by identifying and filling the demand and supply gaps in much needed healthcare infrastructure.”

Highlighting the need for innovative partnerships in public health, Dr Subramanya Kusnur – Founder, AquaKraft Projects said, “AquaKraft has been advocating sustainability right since its inception in 2010 and we believe that Drinking Water & Sanitation has a direct impact on Public Health. It is a matter of great privilege for us to partner PHFI in the areas of SDGs and Public Health and I am very grateful to Prof K Srinath Reddy for this phenomenal opportunity. Under his leadership we aim to curate Araike Life as an all-inclusive, multi stakeholder program specific to each geography taking the local demographic and socio-economic parameters into consideration. In this regard we will be inviting qualified corporates to partner with us and fund this socially impactful development initiative.”

The firm aims to facilitate this for the benefit of the young population of India, which is a great demographic dividend. To this effect, Araike Life invites the Indian Diaspora, especially the Doctors to come and partner through knowledge sharing, best practices, evidence-based therapies, financial participation and contribute their mite to this Public Health Movement. The firm aims to raise Rs 100 crore in the initial phase in by inviting compatible corporates to join this movement. 



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