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Changing Consumer Behaviour Towards Health Care Services In India: The Impact Of COVID-19

This research will help the Healthcare ecosystem, especially hospitals, get a better understanding of the new patient expectations and rework models to get better footfalls and engagement with patients and continue to thrive post-COVID-19 by exploring new settings and delivery channels across the continuum of care.

mckinsey.com/industries/healthcare

As pan-India lockdown enforced by the government has now been lifted progressively, of course with new rules to serve as precautionary measures to curb the spread of COVID-19 so there are a number of things that people expect from services across the spectrum.

While Covid has brought healthcare right into the forefront; it also has brought along with it a change in people’s perception regarding which medical condition needs attention, modes of seeking medical attention, perception of safety with hospitals and finally, their experience with the newer modes of consultation adopted during this time.

 With this context in mind, Feedback Insights, a Bangalore based research firm conducted a survey to gauge changes in customer demands and understand the expectations from health care providers that is  bringing  to light consumer behavior patterns that will redefine the trends of  the health economy in the post COVID-19 world. Over 513* respondents participated in the survey.

This research will help the Healthcare ecosystem, especially hospitals, get a better understanding of the new patient expectations and rework models to get better footfalls and engagement with patients and continue to thrive post-COVID-19 by exploring new settings and delivery channels across the continuum of care.


Tags assigned to this article:
healthcare services COVID-19 government india

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